Advertising 101

Marketing terms can be informative or misleading. Sometimes they mean what they say, sometimes they don't. Our role is to make the distinction. Some examples of abused, Double Entendres ...

"Maintenance Free" (It can't be fixed)
"Stainless" (Aluminum and Plastic)
"Custom" (Mix and Match Standard Features Off the Assembly Line)
"Economy" (Cheap)
"Discount" (Cheaper)
"Compact Wine Cellar" (Modified Refrigerator)
"Replacement" (Cheap Imitation)
"Humidity Control" (Dry Corks)
"Premium" (Overpriced)
"Our Brand" (Same Product - Different Name)
"Limited Warranty" (You're on Your Own)
"Best" (Impossible to Define - Harder to Prove)
"Innovative" (Unproven)
"Vibration Free, Quietest" (Is It Working? If so, sound levels are equivalent and none vibrate.)
"Free Shipping" (Built Into the Product Cost and Padded)
"Special," "Sale," "Hot Deal," etc. (Inflated Retail Price - "Used Car" Mentality )
"Scratch 'n Dent" (Somewhere Between The Warehouse & Outhouse)
"State of the Art" (See "Best")
"UL, NSF, ABC, XYZ Rated (Paid a Fee)
"French Technology" (?????)
"Hand-Crafted" (Assembled By Humans)
"Technology" (Powered by Electricity)
"Furniture Quality" (Some Type of Wood By-Product)